The initial benchmarking indicates there are about 24 high-level pages. Subpages are not included yet, but the total page count for most web products is typically around 40, and this site will nearly hit that 40-page average.
The membership process and the Client-to-Talent payment process will require at least five pages each, and creating a job posting will also need six to seven pages.
Six or seven pages to create a single job post is a little excessive. Furthermore, clients will need to go through a phone number verification step. Clients who do not have a specific specification of what they need will have a hard time completing the post creation in a single session.
Most public UX and conversion studies(Upwork & LinkedIn) suggest that requiring more than 5 minutes to complete a form, especially a non-essential one (like the initial draft of a job post), leads to a significant increase in client abandonment (often over 50%).
Key Factors Influencing Client Time
The time spent by a client is determined by two main factors:
1. Form Length and Cognitive Load
- Best Practice: Break the job post process into short, multi-step sections (e.g., Step 1: Title and Category; Step 2: Details; Step 3: Budget). This technique (used by your sitemap) reduces cognitive load, making the client feel like they are making progress, even if the total time is the same.
- Worst Practice: A single, long scrolling form. This creates “form fatigue.”
2. Decision Friction (The Hardest Questions)
The client spends the most time on sections that require internal knowledge or high-stakes decisions:
- Scope & Deliverables: (e.g., “What exactly do I need?”).
- Budgeting: (e.g., “What is a realistic price?”).
- Screening Questions: (e.g., “What specific questions should I ask candidates?”).
Yep, this is the first UX problem that I need to resolve. Having quality job posting is key that opens the freelancers and more user sign-up.